DDX 2025: A Forum for Innovation, Advanced Technologies and the Future of business

PRESS RELEASE

DDX 2025: A Forum for Innovation, Advanced Technologies and the Future of business

Dubai, February 2025 – DDX 2025, one of the key events in the world of innovation, technology and entrepreneurship, has been successfully completed in Dubai. For two days, the event participants discussed the future of digital ecosystems, artificial intelligence, sustainable development and venture capital investments, as well as exchanged experiences and formed new partnerships.

Main topics and key presentations

DDX 2025 has become a platform for open discussions and knowledge exchange between representatives of leading technology companies, startups and investors. Among the most significant topics:

• Digital ecosystems and product design – special attention was paid to the issues of scalability of solutions, personalization based on data and the development of partner networks for effective growth.
• The future of VR and the metaverse: Jasmine Oh (Meta) spoke about the development of UX design for virtual reality, as well as the need to protect teenagers in the digital space.
• UX/UI as a tool for sustainable development – during the panel discussions, experts examined how design affects the viability of projects, how research helps identify the real needs of users and which metrics best reflect the real impact of implementation.
• Game design and strategies for long-term success: Lilia Mandarin-Kuida (EA Games) shared the principles of development, thanks to which the FIFA game is preserved

Breakthrough startups and innovative solutions

DDX 2025 demonstrated how technology is changing various industries, including healthcare, finance, and artificial intelligence. Among the promising startups:

• Medcol AI is an AI assistant for doctors that helps in diagnosis and treatment based on the analysis of medical data. The startup is already operating in Kazakhstan and the UAE, demonstrating accuracy higher than that of popular AI models.
• Athar Finance is a blockchain solution for the integration of TradeFi and DeFi, combining cryptocurrency payments, lending and asset protection.

Corporate innovation and strategic initiatives

• Yusuf Alsatom (Bosch) presented new approaches to technological solutions for business.
• Jay Tullock and Rowan Salama (Careem) talked about how user research and constant updates help the company strengthen its market position.

Practical workshops and panel discussions

GPI experts also participated in the workshops “ROI Assessment in Design” and “Tokenization as a Sustainable Business tool“. And they presented their ideas at round tables.:

• “Sustainable development through UX”, dedicated to the role of design in promoting ESG.
• “Strategies for startups entering the UAE market”, dedicated to new business models, market research and unique positioning.

Conclusion

DX 2025 has once again confirmed that the future is not created by technology itself, but by people who are able to think 10 steps ahead. The forum brought together industry leaders, startups, investors and corporate experts who are ready to jointly build a new digital reality.