The “Smart Plastic Zone” Project for Sustainable Development and Circular Economy Launched in Kazakhstan

The “Smart Plastic Zone” Project for Sustainable Development and Circular Economy Launched in Kazakhstan

Astana, Kazakhstan – 2025

A new environmental project, “Smart Plastic Zone,” has been launched in Kazakhstan to promote responsible plastic management and support sustainable development principles. The project is implemented with the support of Coca-Cola Kazakhstan, with its key executors being LLP “GPI-Lab” and the GreenUrban Association.

Project Goals and Objectives

The “Smart Plastic Zone” project is designed to assist businesses and the population of Kazakhstan in transitioning to sustainable plastic management practices. It promotes the principles of Environmental, Social, and Corporate Governance (ESG), allowing companies and individuals to contribute to reducing plastic waste and improving environmental conditions. The project aims to:

• Increase business and public awareness about the importance of responsible plastic management.
• Encourage the adoption of environmentally safe practices in business activities.
• Create an ecosystem of sustainable businesses focused on the circular economy.

Participation in the Project

The project is open to all organizations interested in reducing the environmental impact of plastic. Hotels, restaurants, shopping centres, offices, beauty salons, schools, universities and other organisations that are already changing and/or are ready to change their plastic use habits are invited to participate in the project.

Companies and entrepreneurs can apply to participate in the project and qualify for one of two nominations:

• Smart Plastic Zone (Silver) – for organizations that have already taken steps toward sustainable plastic use.
• Smart Plastic Zone (Gold) – for leaders in environmental responsibility actively implementing eco-friendly practices.

Why Participate in the Project?

The Smart Plastic Zone label confirms that your facility adheres to responsible plastic management principles and continuously improves its knowledge in responsible consumption. This helps strengthen business reputation, attract eco-conscious customers, and demonstrate your commitment to sustainable solutions.

To Apply for Participation:

1. Decide to join the “Smart Plastic Zone” initiative.
2. Fill out the application form on any of the project’s websites:
   • www.gpi.kz
   • www.greenurban.kz
   • www.coca-cola.com/kz/ru
   • www.smartplasticzone.kz
3. Provide details about your facility’s area and attach supporting documents.
4. Undergo on-site verification.
5. If verification is successful, receive the “Smart Plastic Zone” certification – a distinctive mark of an environmentally responsible business.

If a facility does not meet the minimum requirements, the applicant will receive recommendations for improvement. A re-application is possible one month later, after attending a free webinar to help prepare for new requirements. Participation in the project is free of charge.

Why Is This Important for Businesses and Society?

Participating in “Smart Plastic Zone” is an opportunity to contribute to environmental protection while building consumer trust. For businesses, it’s a step towards improving their reputation among environmentally conscious customers. For individuals, it provides a chance to become part of the movement for a clean and sustainable future.

Benefits for Project Participants

Participants will have access to various educational materials, including webinars and recommendations for implementing environmentally sustainable practices. Additionally, we provide a personalized report with recommendations to improve your Smart Plastic Zone rating.

Project Expansion

The pilot cities for the project in 2025 are Astana, Almaty, and Karaganda. However, facilities in other regions that wish to receive the Smart Plastic Zone recognition can also participate by filling out the application form on the website. After a successful pilot phase, it is planned to expand the project nationwide. This will help build an ecosystem of sustainable businesses that adhere to environmental standards, ensuring a better future for Kazakhstan.

Join Us!

The “Smart Plastic Zone” project is a step toward creating a sustainable future for Kazakhstan. Everyone can contribute to protecting the planet!

Media Contacts:

Organizer: Coca-Cola Kazakhstan, LLP “GPI-Lab”, GreenUrban Association
Partner: Coca-Cola Kazakhstan
Website: www.gpi.kz, www.greenurban.kz
Email: info@gpi.kz
Phone: +7 (702) 1010251