The Smart Plastic Zone project was presented at the 9th Eurasian Business Forum ‘Green Energy & Waste Recycling Forum 2025’.

The Forum is one of the largest international platforms for open dialogue between government bodies, businesses, international organizations, and civil society on issues of green energy, sustainable waste management, and the transition to a circular economy.

The goal of GEWR’25 is to unite the efforts of key industry participants to accelerate the implementation of sustainable development principles and environmental responsibility in Kazakhstan and the countries of Central Asia.

Within the framework of the forum, plenary sessions were held with the participation of representatives of government structures of the region’s countries, as well as international experts and the business community. Relevant topics were discussed:

• global trends in waste management,

• implementation of ESG approaches in business and the public sector,

• digitalization of processes in the field of recycling,

• attracting investments and developing industry infrastructure,

• mechanisms of PPP (public-private partnerships) and extended producer responsibility (EPR). 

Special attention was paid to the national initiative “Taza Kazakhstan”, issues of waste reduction, and improving recycling efficiency.

One of the projects presented at the forum by a representative of Coca-Cola in Kazakhstan was Smart Plastic Zone, implemented in partnership with GPI-Lab and the GreenUrban Association. The project was presented as an example of a successful ESG practice in the field of plastic waste management.

Participation in the forum allowed GPI-Lab to present practical solutions in the field of sustainable waste management, exchange experiences with international colleagues, and strengthen business ties with key industry participants.

Reference:
The Smart Plastic Zone project is aimed at helping businesses and the population transition to sustainable methods of plastic waste management. It promotes the adoption of a culture of responsible consumption and contributes to reducing the plastic footprint in the country. At present, it covers more than 40 participants from 8 sectors of the economy.